Shreyasee Das
M.Com., Ph.D. (Pursuing)
Assistant Professor
Commerce Department

 

EDUCATIONAL QUALIFICATION


1.
Doctoral
Pursuing PhD in the Department of Commerce, University of Calcutta under the supervision of Dr. Kushal De. (May 2022 and ongoing)
2.
National Eligibility Test (NET)
Awarded NET with Junior Research Fellowship (JRF) on November, 2020, conducted by the University Grants Commission (UGC).
3.
Master of Commerce (M.Com.)
Commerce (Specialization in Accounting and Finance), University of Calcutta, Kolkata.
Passing Year: 2020
Attained 1st Class in M.Com.
4.
Bachelor of Commerce (B.Com. Hons.)
Commerce (Specialization in Accounting and Finance), Sivanath Sastri College, Kolkata, under the University of Calcutta, Kolkata.
Passing Year: 2017
Attained 1st Class in B.Com. (Hons.).
5.
Higher Secondary Examination
Commerce, Carmel High School, Kolkata, under West Bengal Council of Higher Secondary Education (WBCHSE)
Passing Year: 2014
Attained 1st Division in Higher Secondary Examination.
6.
Secondary Examination (Madhyamik Pariksha)
Carmel High School, Kolkata, under West Bengal Board of Secondary Education (WBBSE)
Passing Year: 2012
Attained 1st Division in Secondary Examination.

RESIDENTIAL ADDRESS

8/27 A (2nd Floor) Bijoygarh, Jadavpur Central Road, Kolkata, West Bengal � 700032

TEACHING EXPERIENCE

SPECIALIZATION

Accounting and Finance

AREA OF RESEARCH

Marketing Strategies, Consumer Behaviour, Telecom Industry

AREA OF INTEREST

Marketing Mix Strategies, Digital Marketing Strategies, Customer Loyalty, Customer Retention, Emerging Technologies in Telecom Marketing, and Customer Satisfaction.

PUBLICATIONS

1.
“Influence of Marketing Strategies of Telecom Operators on Customers’ Buying Decisions” Co-authored with Dr. Kushal De in Research Bulletin Vol. 49, Issue 1, April 2023, pp. 92-108 (ISSN 2230-9241).
2.
“Survival in a Competitive Market: A Study on Mobile Telecom Operators in India” Co-authored with Dr. Kushal De in Saudi Journal of Business and Management Studies Vol. 8, No. 6, June 2023, pp. 124-131 (eISSN 2415-6671). https://doi.org/10.36348/sjbms.2023.v08i06.004

SEMINAR & SYMPOSIA

Presentations:
1.
Presented a paper titled “A Survey of the Buying Decisions of Customers Influenced by the Marketing Strategies Adopted by Mobile Telecom Operators” at a National Conference on ‘Contemporary Issues in Accounting, Finance and Management’, Organized jointly by St. Xavier’s University, Kolkata & Indian Accounting Association, Kolkata Branch on April 29, 2023.
2.
Presented a paper titled “Analysing the Impact of Digital Marketing Strategies on Customer Buying Behaviour in the Indian Telecom Industry” at a National Seminar on ‘Digital Accounting and Marketing’, Organized by Indian Accounting Association-South Bengal Branch & Mahisadal Raj College on December 23, 2023.
Participations:
1.
Participated in the Special Lecture Programme on ‘Research Publications and Publication Ethics’, Organized by Business Spectrum, the Bi-annual Journal of the IAA South Bengal Branch, on March 15, 2023.
2.
Participated in the Faculty Development Program on ‘Basic Quantitative Data Analysis Techniques Using IBM SPSS Statistics’, Organized by TKM Institute of Management, on July 7, 2023.
3.
Participated in the Three Day’s National Workshop on ‘Structured Equation Modelling Using AMOS’, Organized by the School of Management, Swami Vivekananda University, in collaboration with SPSS South Asia, during July 27-29, 2023.
Assistant Professor Shreyasee Das, January 2024
4.
Participated in the Seven Day Workshop on ‘Advanced Regression Analysis’, Organized by the Department of Commerce, Kazi Nazrul University, during July 28- August 3, 2023.
5.
Participated in the 3rd International Conference on ‘Business Innovation Practices and Sustainability in the VUCA World’, Organized by St. Xavier’s College (Autonomous), Kolkata, in collaboration with the University of Calcutta, India and the Islamic University, Bangladesh, during November 25-26, 2023.

RESEARCH ACTIVITIES

REFRESHERS & ORIENTATION COURSES

EXTRA CURRICULAR ACTIVITIES

Painting, Yoga, and Listening to Music.

ACHIEVEMENTS

STUDY MATERIALS

NO STUDY MATERIALS UPLOADED YET

CONTACT DETAILS

Mobile No: 9836349668 , Email Id :shreyasee.dass@gmail.com
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